Ferrari's unique solution to the ban on tobacco advertising is to create a sneaky but clever red, black and white barcode-like design resembling the packaging of Marlboro on the canopy of their vehicle, as well as on the uniforms of drivers Fernando Alonso and Felipa Massa.
Friday, May 7, 2010
Ferrari use clever bar code design to advertise their sponsor Marlboro
Ferrari's unique solution to the ban on tobacco advertising is to create a sneaky but clever red, black and white barcode-like design resembling the packaging of Marlboro on the canopy of their vehicle, as well as on the uniforms of drivers Fernando Alonso and Felipa Massa.
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